Why are Super Bowl ads such a big deal?

FEBRUARY 06, 2023
ARTICLE BY ANNIKA CANIZA

When watching sports live on TV, commercial breaks are the perfect time to grab a snack or rush to the bathroom. But, when you’re watching the Super Bowl, commercial breaks are not to be missed.

This is because viewers get way more excited about the ads during the Super Bowl than any other live sports event in the world. In fact, a survey by Kantar found that around one-third of fans who watch the Super Bowl consider the ads are their favorite part of the entire game. Have you ever wondered why?

What kinds of ads to expect during the 2021 Super Bowl, Channel 9, Denver

Super Bowl 2019 Channel 13, Colorado Springs

Reactions to the ads that ran during the 2021 Super Bowl, Channel 9, Denver

Super Bowl 2020 Channel 9, Denver

The Super Bowl is a huge marketing opportunity for companies. This is mainly because the NFL’s viewership can reach up to 100 million people from all around the world. And because the NFL broadcasters know just how many fans tune into the Super Bowl, their ad spaces are among the most expensive in the world as well.

Last year, a 30-second advertising slot for the game reportedly cost $6.5 million. This year, it’s up to $7 million. That is a huge investment.

Super Bowl 2019 Channel 9, Denver