Refereed Journal Articles

• Laura F. Bright, Kelty Logan & Hayoung Sally Lim (2022) Social Media Fatigue and Privacy: An Exploration of Antecedents to Consumers’ Concerns regarding the Security of Their Personal Information on Social Media Platforms, Journal of Interactive Advertising, 22:2, 125-140, Abstract available online at https://www.tandfonline.com/doi/full/10.1080/15252019.2022.2051097#:~:text=This%20study%20proposes%20that%20social,of%20their%20online%20personal%20data

• Logan, Kelty, Laura F. Bright, and Harsha Gangadharbatla (2021). Exploring the Social Media Privacy Paradox in the United States. Journal of Data Protection and Privacy 4(3), 303-321. Abstract available online at https://www.ingentaconnect.com/content/hsp/jdpp/2021/00000004/00000003/art00007

• Bright, Laura F., Hayoung Sally Lim, and Kelty Logan (2021). “Should I Post or Ghost?”: Examining How Privacy Concerns Impact Social Media Engagement in US Consumers. Journal of Psychology & Marketing special issue on “Psychology, Marketing, Digital Technologies, and Privacy.” Available online at  https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21499

• Bright, Laura F., and Kelty Logan (2019). “Is my Fear of Missing Out (FOMO) Causing Fatigue?” Advertising, Social Media Fatigue, and the Implications for Consumers and Brands. Internet Research, 28(5), pp. 1213 – 1227. Available online at: https://www.emerald.com/insight/content/doi/10.1108/IntR-03-2017-0112/full/html

• Logan, Kelty, Laura Bright, and Stacy Landreth Grau (2018), “Unfriend Me, Please!” Social Media Fatigue and the Theory of Rational Choice,” Journal of Marketing Theory and Practice  26 (4), 357-367. Available online at: https://www.tandfonline.com/doi/full/10.1080/10696679.2018.1488219?scroll=top&needAccess=true

• Logan, Kelty (2017), “Attitudes towards In-App Advertising: A Uses and Gratifications Perspective,” International Journal of Mobile Communications, 15 (1), 26-48.  Abstract available online at: https://www.inderscienceonline.com/doi/abs/10.1504/IJMC.2017.080575

• Logan, Kelty (2016), “Follow the Leader:  Understanding Young Adults’ Intentions to Follow Brands on Facebook,” International Journal of Internet Marketing and Advertising, 10 (3), 152-170.  Abstract available online at http://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijima

• Logan, Kelty (2014), “Why Isn’t Everyone Doing It? A Comparison of Antecedents to the Intentions to Follow Brands on Twitter versus Facebook,” Journal of Interactive Advertising, 14 (2), 60-72. Available online at http://www.tandfonline.com/doi/full/10.1080/15252019.2014.935536#.VEQtSxaEyhQ

• Logan, Kelty and Laura Bright (2014), “Deal Me In! Assessing Consumer Response to Daily-Deal Sites,” International Journal of Internet Marketing and Advertising, 8 (3), 161-180. Available online at:  https://www.inderscienceonline.com/doi/abs/10.1504/IJIMA.2014.066842

• Gangadharbatla, Harsha, Laura Bright, and Kelty Logan (2014), "Social Media and News Gathering: Tapping into the Millennial Mindset," The Journal of Social Media in Society, 3 (1) ISSN 2325-503x. Available online at: http://thejsms.org/index.php/TSMRI/article/view/63

• Logan, Kelty (2013), “And Now a Word from Our Sponsor: Do Consumers Perceive Advertising on Traditional Television and Online Streaming Video Differently?” Journal of Marketing Communications, 19 (4), 258-276. Available online at: https://www.tandfonline.com/doi/full/10.1080/13527266.2011.631568

• Logan, Kelty (2013), “Let’s Make a Deal:  The Exchange Value of Advertising,” International Journal of Integrated Marketing Communications, 5 (1), 7 - 23. Available online at: https://www.academia.edu/13125951/Lets_Make_a_Deal_The_Exchange_Value_of_Advertising

• Logan, Kelty, Laura Bright, and Harsha Gangadharbatla (2012), “Facebook versus Television: Advertising Value Perceptions among Females,” Journal of Research in Interactive Marketing, 6 (3), 164-179. Available at: https://www.emerald.com/insight/content/doi/10.1108/17505931211274651/full/html?mobileUi=0&fullSc=1&mbSc=1

• Logan, Kelty (2011), “Hulu.com or NBC? Streaming Video versus Tradition TV: A Study of an Industry in Its Infancy,” Journal of Advertising Research, 51 (1), 276 – 287. Available online at: http://www.journalofadvertisingresearch.com/content/51/1/276

Refereed Book Chapter

• Logan, Kelty (2016), “Streaming Television: Anytime, Anywhere,” in The New Advertising: Branding, Content, and Consumer Relationships in the Data-driven Social Media Era., ed. R. Brown, V. K. Jones, B. M. Wang, Santa Barbara, CA: Praeger/ABC Clio, 237-259.

Encyclopedia Entry

• Richards, Jef I., Terry Daugherty, and Kelty Logan (2009), “Advertising,” in Encyclopedia of Journalism, Vol. 1, ed. C.H. Sterling, Thousand Oaks, CA: Sage Publications, 19-25.

Refereed Conference Proceedings

• Logan, Kelty (2019) “Protecting the NRA Brand during a Time of Crisis: A Damage Control Strategy Informed by Social Identity Theory,” in Proceedings of the 2019 Conference of the American Academy of Advertising, ed. Eric Haley, https://aaasite.memberclicks.net/proceedings-by-year.

• Logan, Kelty (2016) “Have Perceptions of Internet Advertising Value Changed Over Time?” in Proceedings of the 2016 Conference of the American Academy of Advertising, ed. Tom Reichert, 18-26.

• Logan, Kelty (2011), “Measuring Advertising Reception Context: Initial Scale Development and Validation,” in Proceedings of the 2011 Conference of the American Academy of Advertising, ed. Steve Edwards, 167 (Abstract).

• Logan, Kelty (2009), “Fighting Back: Can a Response to an Attack Ad Persuade Swing Voters?” in Proceedings of the 2009 Conference of the American Academy of Advertising, ed. Glen Nowak, 86 (Abstract).

• Logan, Kelty (2008), “What Are They Really Doing? Assessing Media Usage Among Young Men,” in Proceedings of the 2008 Conference of the American Academy of Advertising, ed. Shelley Rodgers, 318-320 (Abstract).

• Daugherty, Terry, Kelty Logan, Shu-Chuan Chu, and Szu-Chi Huang (2008), “Understanding Consumer Perceptions of Advertising: A Theoretical Framework of Attitude and Confidence,” in Proceedings of the 2008 Conference of the American Academy of Advertising, ed. Shelley Rodgers, 308-312 (Abstract).

• Daugherty, Terry, Harsha Gangadharbatla, Yeo Jung Kim, and Kelty Logan (2007), “Assessing the Value of Product Placement from the Consumer’s Perspective,” in Proceedings of the 2008 Conference of the American Academy of Advertising, ed. Kim Sheehan, 64 (Abstract).

• Logan, Kelty (2007), “Perceived Differences between Negative Political Ads: Assessing Voter Reaction to Different Kinds of Political Attack Advertising,” in Proceedings of the 2008 Conference of the American Academy of Advertising, ed. Kim Sheehan, 119-128.