While many businesses believe that once they’ve created a successful ad or campaign, the job is done, Old Spice proves that to be false. Rather than rely on the spreadability of their viral number, they doubled-down and continued to engage with viewers and feed off the momentum. It resulted in something truly memorable, rather than the standard ‘here for a moment’ viral hit we see so often. Stephen Moore, BetterMarketing.com, Jul 13, 2020

“The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.” Russell Parsons

‘Dream Crazy’ breathed new life to the athletic brand’s Just Do It tagline, which had just turned 30 years old. In giving Kaepernick a voice, Nike positioned ‘Dream Crazy’ as not just a PR move, but an expression of solidarity for a larger cause.” (Audrey Kemp, The Drum, 14 Jun 2022)