Dr. Jenny (Meng-Hsien) Lin, Cal State Monterey Bay, and Dr. Russell N. Caczniak, Iowa State University, discuss their research regarding how skepticism, internet literacy, and parental mediation affect the way adolescents respond to advertising.
"Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation." authored by Dr. Akshaya Vijayalakshmi (Indian Institute of Management Ahmedabad), Dr. Jenny (Meng-Hsien) Lin (Cal State Monterey Bay), and Dr. Russell N. Laczniak (Iowa State University) received the award for Best Journal of Advertising Article at the Advertising 2021 Annual Conference.
Read the full article here: https://www.tandfonline.com/doi/full/...