Dr. Eric Haley, University of Tennessee-Knoxville, discusses his research regarding political literacy among educated voters.

Dr. Haley’s article, "Consumer Sense Making of Political Front Group Messages" received the award for Best Journal of Current Issues and Research in Advertising Article at the 2021 American Academy of Advertising conference. His research suggests that even the politically literate are not equipped to fully understand the origins of such ads.

Read the article here: https://www.tandfonline.com/doi/full/10.1080/10641734.2019.1657045

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Review of computational methods to analyse social media advertising messages